Signing up for the Mortgage Insurance offered by your bank or mortgage broker may be the worst financial decision you ever make!

SAY NO TO YOUR BANKS MORTGAGE INSURANCE!.. Make sure you watch the disturbing investigation on CBC'S MARKETPLACE to find out why!


“Casey you are definitely the man!  You saved my wife and I over $120 dollars per month for the same exact coverage, just by getting us preferred insurance rates that our last advisor never even mentioned!  I guess it definitely was worth our time to have you review our existing policies!…thanks again for all of your help.”


Dave Degrassi & Jessica Robinson, Mississauga, Ontario


“We had Sunlife Insurance advisor that sold us some insurance and then we never heard from him ever again.  After speaking with Casey he clearly showed us why the type of insurance we had was not benefiting us at all, and had really only benefited the agent who sold it to us.  Thankfully we now have the proper type of insurance that will protect our family when we need it most, and we’re very grateful to have Casey as our financial advisor. It’s very clear that Casey’s always looking out for our best interests before his own, and we would highly recommend him to anyone looking for solid unbiased financial advice!”


Ben & Sheena Poitven, Oakville, Ontario


“Thankfully my wife and I were referred to Casey for a second opinion on our insurance policies.  Not only did he clearly explain all of our available options to us, but he was very patient and didn’t pressure us to buy anything in anyway.  After listening to his recommendations based on our specific situation, Casey was able to give us a much better insurance policy that was not only less expensive but was also for more insurance coverage!  Thanks to Casey’s advice we’re now saving money every month that we will definitely be investing with F1RST CHO1CE as well.  We would highly recommend Casey’s advice for any insurance or other financial planning needs.”


Mark & Magdelena Budisa, Streetsville, Ontario


“My wife and I have been clients for several years now, and in that time, we’ve conducted numerous transactions with both Casey and Wayne from mortgage refinancing to life insurance to managing our investments. These individuals have demonstrated that they have superior knowledge of their respective products and are able to deliver them with exceptional customer service. I have found that this combination is a rarity these days, and as such, I whole heartedly recommend their service to both friends and family with confidence.”


Clifton Sookdeo & Shelly Sharma, Caledon, Ontario


“Honesty, integrity, and professionalism are the three words that come to my mind when I hear Casey’s name. He has provided my clients over the years with the highest level of service and they always thank me for introducing them to him. Casey truly goes above and beyond.”


Deborah Robinson, Real Estate Agent – Royal Lepage


“We’re extremely thankful that we came in contact with Casey otherwise we would have the worst type of insurance coverage available! Our bank really pushed us to sign up for the mortgage insurance they were offering which we thought was a good thing.  If Casey hadn’t helped us to understanding the many disadvantages of the insurance offered through a bank, we still be overpaying for less beneficial coverage that may not have even paid out if we ever needed it!  Thanks again for your advice Casey, and going forward we will definitely be coming to you for our future mortgage, insurance, and other financial advice.”


Renato Silva & Jhenny Rodriguez, Mississauga, Ontario


Corporately Owned or Personally Owned Insurance?


Corporately owned or personally owned, that is the question, especially if you’re a business owner considering the purchase of life insurance. Life insurance is an important piece of any business and can be a tremendous asset to your business in the following ways:

- Key Person Insurance – In the event that the loss of a key person would mean a monetary loss for the company. In this situation, the corporation is the owner and beneficiary.

- Buy/Sell Insurance – Can be used to help settle a buy/sell agreement between two or more partners. In this instance, the corporation owns the policy on the shareholders and on the death of a partner, the corporation can redeem his or her shares. There are at least five ways to set up buy/sell insurance, which I will discuss in a later article.

- Estate or Succession Planning – This will help fund the transfer of shares to charity, family, or other business partners. In this situation, you need to be aware of the rules regarding taxable benefits when the insured is a shareholder vs. an employee or when the beneficiary is a spouse, rather than the corporation.

- Taxes Payable – Life insurance can be used to offset tax liabilities on death, which negates the need to sell your assets at an inopportune moment. The proceeds will then be typically deposited into the Capital Dividend Account (CDA) for further disposition to shareholders tax free.

- Charitable Bequests – Finally, life insurance can insure that a charity will receive a designated amount of money.

All of these life insurance options can be personally owned or corporately owned and which one is right for you will depend on the following factors:

- What is the purpose of the insurance?… Who will receive the proceeds of the insurance?…How quickly will the funds be required?

A common misconception is that life insurance is an expense that can be deducted as an expense by a corporation. The CRA Document addressing this issue indicates that the only real opportunities to deduct premiums is when the policy is collaterally assigned to a lending institution, is a charitable gift, an employee benefit, or part of a Retirement Compensation Agreement (RCA).

Disposition of proceeds - Keep in mind that on death, the designation of the beneficiary will determine whether there will be tax issues or not, assuming the life insurance policy is owned and paid for by the corporation.

But to really break it down and determine whether corporately owned life insurance is right for your circumstances, you may want to weigh the following attributes:

- Premiums are paid by the company – While deducting the premium isn’t typically possible, you can have your company pay the premium of a corporately owned policy. The benefit of this is the typical difference in tax rates that comes with small businesses.

In Ontario, the highest individual marginal tax rate is 46.41% vs. 16.50% for small businesses. An annual $10,000 premium would require the individual to earn $18,660.20 ($10,000/(1-.4641) before tax to pay the $10,000 premium vs. only $11,976.05, if the small business pays the premium. *NOTE* The later assumes the taxable income of the business is under the $500,000 limit for the preferred rate.

- Capital Dividend Accounts (CDA)’s are an option – It can be used to funnel the proceeds of the life insurance policy tax free at the death of a shareholder. As an added bonus, Capital Dividends do not reduce the Adjusted Cost Basis (ACB) of the shares.

- Multiple Insured Parties Under One Umbrella – Often with a multiple ownership corporation, and buy/sell insurance in particular, there may be a considerable age or various underwriting premium differences in rates for the parties insured, which causes unequal premium rates between the people involved. A corporate owned policy can close the gap and solve the various inequalities in premium rates that come with each individual paying their own policy.

- Available for Universal and Whole Life Policies – These policies have cash values that build up over time and are considered an asset to a corporation. However, a split dollar strategy is also an option where the cash value belongs to the employee, but the death benefit goes to the corporation.

- Peace of Mind – When asked, many business owners just prefer to pay out as much as they can from their corporate account, rather than their personal account. This is mainly because of the tax benefit outlined above.


- There is no creditor protection – While individual life policies are creditor protected, corporate policies are not.

- The Share Value Increases – When the insured shareholder dies, the cash surrender value of the corporate owned policy can potentially increase the value of the shares, raising the cost for family members who may wish to buy them.

At F1RST CHO1CE Insurance Solutions were passionate about sharing our knowledge, experience and unbiased opinions with families and individuals that are looking for a trusted advisor to help them with their options.

ANY QUESTIONS?…Contact a Licensed Insurance Advisor today!